Meet Our Leaders
Niraj Shah
Chief Executive Officer, Co-Chairman & Co-founder of Wayfair
Steve Conine
Co-Chairman & Co-founder of Wayfair
Niraj Shah is the CEO and Co-Chairman of Wayfair. Niraj co-founded Wayfair with Steve Conine in 2002 and the pair rapidly grew the business to become the largest online retailer of home furnishings, housewares and home improvement goods in the U.S., generating $12.2 billion in net revenue for full year 2022. Wayfair has extensive operations in North America and Europe and employs approximately 14,000 people. Wayfair's family of brands include Wayfair, Joss & Main, AllModern, Birch Lane, Perigold, and Wayfair Professional.
Before founding Wayfair, Niraj served as CEO and co-founder of Simplify Mobile, Entrepreneur-in-Residence at Greylock Partners, COO and a member of the board of iXL, and the CEO and co-founder of Spinners, which was sold to iXL in 1998. Niraj has been included in Fortune Magazine's 40 Under 40, and has won the Ernst and Young's Entrepreneur of the Year award.
Niraj is on the board of the Massachusetts Competitive Partnership, the Cornell Tech Council, the MIT Presidential CEO Advisory Board, and the MGH President’s Council. He is a former board member of the Federal Reserve Bank of Boston. Niraj holds a B.S. in engineering from Cornell University.
Steve Conine is the co-founder and co-chairman of Wayfair, one of the world’s largest destinations for home furnishings, housewares, home improvement goods and more. Steve leads the many innovations that give Wayfair a technological edge in the online retail business - from the development of architecting software systems to leveraging next-generation technologies such as augmented reality and artificial intelligence.
Prior to co-founding Wayfair, Steve co-founded Spinners Incorporated, an IT services firm. Spinners provided custom application development services to Fortune 500 companies including AOL Time Warner, The New York Times, JP Morgan Chase, and Merrill Lynch. Steve was integral to the development of all technology solutions that Spinners created. He led Spinners to revenue and net income growth of 300% per year while maintaining a 30% net income margin. In 1998, Spinners was sold to iXL, a publicly traded global technology consulting firm.
Today, Steve is a member of the Board of Directors at CarGurus, a leading global online automotive marketplace. Steve graduated from Cornell University with a B.S. in Mechanical Engineering.
Kate Gulliver
Chief Financial Officer & Chief Administrative Officer
Kate Gulliver is the Chief Financial Officer and Chief Administrative Officer for Wayfair, the $12B revenue global e-commerce business. In this capacity Kate leads the Finance, Talent, Legal, Corporate Communication and Real Estate functions. Kate formerly was the Chief People Officer at Wayfair where she was responsible for global human capital management, including recruiting, organizational design, talent management, talent analytics, compensation, and learning and development. Prior to leading the talent function, Kate managed the company's Investor Relations team where she drove all communication and relationship development with outside investors, and led the company through its initial public offering (IPO) in 2014. Previously, Kate worked as an investor for nearly five years at Bain Capital, the Boston based private equity firm. At Bain Capital Kate focussed on retail and consumer transactions, including, among other transactions, the acquisition of Canada Goose, the outerwear brand, Skylark, at the time Japan’s largest fast casual restaurant chain. She started her career in consulting at McKinsey & Company. Kate is on the board of Dana Farber Cancer Institute and the board of PVH. She holds an MBA from Harvard Business School and a B.A. from Yale University.
Fiona Tan
Chief Technology Officer
Fiona Tan joined Wayfair in 2020 and is currently Global Head of Customer and Supplier Technology. She is responsible for driving the continued growth of Wayfair’s world-class Engineering organization while setting the vision and strategy for the development of systems and technologies that shape customer and supplier experiences. In addition, she has a lead role as Chair of Wayfair’s Executive Council on Diversity, Equity, and Inclusion. Prior to Wayfair, Tan served as Senior Vice President of U.S. Technology at Walmart, where she was responsible for innovation and engineering execution. Tan has a master’s degree in Computer Science from Stanford and a bachelor’s degree in Computer Science and Engineering from the Massachusetts Institute of Technology (MIT).
Jon Blotner
President of Commercial and Operations
Jon Blotner is Wayfair’s President, Commercial and Operations, overseeing strategy and execution for the company’s global retail businesses, including Marketing, Advertising, Merchandising, Pricing, Category, Physical Retail, Proprietary & Specialty Brands, and its luxury brand, Perigold. In addition to the commercial business, Jon manages the company’s global operations from our supplier relationships and logistics to ensuring excellent end-to-end services for customers. Prior to that, he oversaw the company’s Exclusive Brands and Specialty Retail Brands, which include AllModern, Joss & Main, Birch Lane and Perigold, as well as Wayfair’s global pricing, forecasting, and merchandising systems and teams.
Before joining Wayfair, Jon served as President of Gemvara.com until it was acquired by Berkshire Hathaway in 2016. Prior to Gemvara, Jon worked for Bain & Company in Boston, Mass. He holds an M.B.A. from the Harvard Business School and a B.A. from the University of Pennsylvania.
Adam Sinoway
Vice President of Global Supplier Organzation
Adam leads the Global Supplier Organization for Wayfair. He oversees the global teams in Shanghai and in Europe, Wayfair Canada, along with Perigold, Planning and Inventory Management, Supplier Advertising, Global Partner Support and Supplier Marketing. Prior to his current role, Adam led Wayfair’s Home Improvement business, which he transformed from a fledgling business into what is now a market-leading offering that’s scaling rapidly. Before joining Wayfair in 2013, Adam was part of the New Balance Licensing & Brand Extension team. Adam earned his B.A. from Middlebury College and M.B.A. from Boston University.
Liza Lefkowksi
Vice President of Curation, Brands and Stores
Liza oversees all curated programs and experiences for the Wayfair brand, as well as General Management of the Specialty Brands (AllModern, Joss & Main, Birch Lane), and end-to-end strategy and operation for the company’s growing fleet of Physical Retail stores. Over her tenure she has also led the Global Promotions program, Brand Development and the Creative teams. Before joining Wayfair, Liza was a Principal in the Retail and Private Equity practices at Bain & Company. She holds an M.B.A. from the Harvard Business School and a Sc.B. in Computer Science from Brown University.
Rebecca Ginns
Head of Perigold
Rebecca is the General Manager of Perigold. Prior to joining Perigold in 2017 she was a principal in the retail practice at the Boston Consulting Group. She holds a B.A. from Georgetown University and an M.B.A from the Tuck School of Business at Dartmouth.
Owen Metcalf
Director of Catalog Merchandising
Owen leads our Catalog Merchandising teams, responsible for product addition, catalog enrichment, product compliance and on site merchandising display. Owen joined Wayfair in 2019, prior to which he worked for the Boston Consulting Group in the US and South Africa. He holds a Masters Degree in Engineering and an MBA from the University of Cape Town.
Nicole Chaloux-Pinette
Nicole leads category management and business development teams for Perigold. She joined Wayfair in 2015 and managed the Youth business for Wayfair before transitioning to Perigold when the brand launched. Prior to Wayfair, Nicole worked in various category management roles for an international food retailer. She holds a B.S. in marketing from Bentley University.
Head of Perigold Category Management & Business Development